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Microsoft founded and owned the video game brand Xbox. With the release of the original Xbox console in November 2001, it was first introduced in the US. The company's portfolio includes five gaming consoles, applications (games), streaming services, the Xbox Network online service, and the Xbox Game Studios development studio. The Xbox gaming console was initially intended to compete with the PlayStation 2. Due to the original Xbox's low sales, Microsoft suffered a significant financial loss to support it.
However, the line's performance was convincing enough for them to keep making it. Since its debut, the Xbox has gone through four generations, the most recent of which are the Xbox Series X and Series S consoles. Microsoft has been attempting to expand the use of the "Xbox" brand name beyond the hardware of the gaming console. The company views cloud computing service providers like Amazon and Google as their rivals rather than "traditional gaming companies" like Nintendo and Sony. Spencer stated that Microsoft Azure, which powers its xCloud game streaming service, is a crucial part of their plans. In November 2005, the Xbox 360, which would replace the original Xbox, was released. Players could play online games with or without a broadband connection thanks to the integrated Xbox Live service, which was introduced in November 2002. 84 million Xbox 360 consoles had been sold globally as of June 2014. As a member of the seventh generation of video game consoles, it faced off against Nintendo's Wii and Sony's PlayStation 3.