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The Maxell company, now known as Hitachi Maxell, was established in 1960 and created the first alkaline dry batteries in Japan. Since the company's original logo was updated in 1970, the same symbol has been used everywhere. Maxell Red was chosen as the new color for the company's logo in 2017. Digital audio MiniDiscs (MD-RM) and commercially available writable compact discs (CD-R) marked the beginning of the Maxell era. Released computer data cartridges (HS-4, HS-8) and forayed into the market for broadcasting video tapes for professionals. Production of high-capacity polymer lithium-ion batteries and rechargeable lithium-ion batteries has started. Started selling high-performance dry alkaline batteries under the Dynamic series. Write Once and Reliable Data Security (WORDS) technology has been developed. The alkaline dry cell was started. A new "dynamic" that achieved an industry first and used a five-year recommendation (JIS standard).